At Iron Fitness World ("we," "us," or "our"), accessible at https://ironfitnessworld.com/, we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

1. Information We Collect

We may collect the following types of information when you interact with our website:

• Personal Identification Information: Name, email address, phone number, billing address, shipping address.
• Payment Information: Credit/debit card details or other payment data (processed securely through third-party payment processors — we do not store full card numbers).
• Account Information: Username and password if you create an account.
• Order Information: Products purchased, order history, and transaction details.
• Device & Usage Data: IP address, browser type, operating system, pages visited, time spent on pages, referring URLs, and clickstream data.
• Cookies & Tracking Data: Data collected via cookies, web beacons, pixels, and similar technologies.
• Communications: Messages you send us via email, contact forms, or customer support.

2. How We Collect Information

We collect information in the following ways:

• Directly from you when you place an order, create an account, subscribe to our newsletter, fill out a form, or contact us.
• Automatically through cookies and tracking technologies when you browse our website.
• From third parties such as payment processors, analytics providers, advertising partners, and social media platforms.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders, including shipping and delivery of fitness equipment and accessories.
• To send order confirmations, invoices, shipping updates, and customer support communications.
• To manage your account and provide access to order history.
• To send promotional emails, newsletters, and special offers (you may opt out at any time).
• To improve our website, products, and customer experience through analytics.
• To detect, prevent, and address fraud, security issues, and technical problems.
• To comply with legal obligations and enforce our Terms of Service.
• To respond to your inquiries and provide customer support.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Types of cookies we use include:

• Essential Cookies: Necessary for the website to function (e.g., shopping cart, login sessions).
• Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
• Marketing Cookies: Used to deliver relevant advertisements (e.g., Facebook Pixel, Google Ads).
• Preference Cookies: Remember your settings and preferences for a better experience.

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

5. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following circumstances:

• Service Providers: Trusted third-party vendors who assist us in operating our website and business (e.g., payment processors, shipping carriers, email marketing platforms, analytics providers). These parties are contractually obligated to keep your information confidential.
• Legal Requirements: When required by law, court order, or government authority.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• Protection of Rights: To protect the rights, property, or safety of Iron Fitness World, our customers, or others.

6. Third-Party Services

Our website may contain links to third-party websites or integrate third-party services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information. Third-party services we may use include:

• Payment processors (e.g., Stripe, PayPal)
• Shipping carriers (e.g., UPS, FedEx, USPS)
• Email marketing platforms (e.g., Mailchimp, Klaviyo)
• Analytics tools (e.g., Google Analytics)
• Advertising platforms (e.g., Google Ads, Meta/Facebook Ads)

7. Data Security

We implement industry-standard security measures to protect your personal information, including:

• SSL (Secure Socket Layer) encryption for all data transmitted through our website.
• Secure storage of sensitive data with restricted access.
• Regular security audits and monitoring.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When your data is no longer needed, we will securely delete or anonymize it.

9. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data ("right to be forgotten").
• Opt-Out of Marketing: Unsubscribe from promotional emails at any time by clicking "unsubscribe" in any email or contacting us directly.
• Data Portability: Request a copy of your data in a portable format.
• Restrict Processing: Request that we limit how we use your data in certain circumstances.

To exercise any of these rights, please contact us at the information provided below.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, disclose, and sell.
• The right to delete personal information we have collected from you.
• The right to opt out of the sale of your personal information. Note: We do not sell personal information.
• The right to non-discrimination for exercising your CCPA rights.

To submit a CCPA request, contact us at privacy@ironfitnessworld.com.

11. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly. If you believe a child has provided us with personal information, please contact us immediately.

12. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be effective immediately upon posting to our website. We will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information. Continued use of our website after any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Iron Fitness World
• 4821 Ironwood Drive, Suite 110
• Austin, TX 78701
• United States
• Email: privacy@ironfitnessworld.com
• Phone: (512) 304-7892
• Website: https://ironfitnessworld.com/

Last Updated: February 22, 2026